The Palestinian BDS National Committee (BNC), the leading coalition in Palestinian society spearheading the global Boycott, Divestment, and Sanctions (BDS) movement, conveys its appreciation to activists, organizations, and institutions worldwide for their substantial solidarity with the Palestinian cause.
Against the backdrop of the ongoing crisis in Gaza, BDS serves as a vital instrument to confront Israel’s actions. With Palestinian lives and livelihoods hanging in the balance, the BDS mission to put an end to all complicity with Israel’s oppressive policies is more critical than ever.

Targeted Boycotts vs. Non-targeted Boycotts
In a world deeply affected by the Israeli-Palestinian conflict, there is a strong desire to boycott products and services related to Israel, with extensive “boycott lists” circulating on social media. However, the effectiveness of a boycott hinges on the careful selection of specific targets directly involved in Israel’s injustices.
Drawing inspiration from successful movements such as the South African anti-apartheid struggle, the US Civil Rights movement, and the Indian anti-colonial struggle, the BDS movement champions a strategy of targeted boycotts. This approach concentrates efforts on a smaller number of selected companies and products with the potential for genuine change. Boycotting major complicit companies through strategic campaigns sends a potent message to other complicit entities.
Extensive lists of companies with ambiguous ties to Israel’s actions can dilute the movement’s impact. Nevertheless, all peaceful endeavors, including boycotts and divestment campaigns, are essential for holding corporations and institutions accountable for supporting Israeli violations of Palestinian rights. Each case should be context-sensitive to achieve meaningful and lasting results, contributing to Palestinian liberation.
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Top Priority BDS Targets

The BDS movement identifies a list of high-priority boycott targets to maximize its impact:
Consumer Targets:
- Siemens: The primary contractor for the Euro-Asia Interconnector, linking Israel’s illegal settlements in the occupied Palestinian territory to Europe.
- PUMA: Sponsors the Israel Football Association, overseeing teams in Israel’s illegal settlements.
- Carrefour: Collaborates with Israeli companies involved in grave violations against Palestinians.
- AXA: Maintains investments in Israeli banks financing war crimes and the confiscation of Palestinian land and resources.
- Hewlett Packard Inc (HP Inc): Provides services to Israeli government officials.
- SodaStream: Actively complicit in the displacement of indigenous Bedouin-Palestinian citizens in the Negev.
- Ahava: Operates in an illegal Israeli settlement in the occupied Palestinian territory.
- Israeli produce in supermarkets: Numerous products labeled “Product of Israel” include items from illegal settlements on Palestinian land.
Corporate/Institutional Targets:
- Elbit Systems: Israel’s largest arms company, responsible for testing its weapons on Palestinians.
- HD Hyundai/Volvo/CAT/JCB: Machinery from these companies used in the ethnic cleansing and forced displacement of Palestinians.
- Google and Amazon: Provide cloud technology to the Israeli government and military, directly implicated in Israel’s oppression.
- Airbnb/Booking/Expedia: Offer rentals in illegal Israeli settlements.
- RE/MAX: Markets and sells property in illegal Israeli settlements in the occupied West Bank.
- Barclays: Holds shares and provides loans to companies involved in Israeli weapons manufacturing.
- CAF: Builds and services the Jerusalem Light Rail, serving Israel’s illegal settlements.
- Chevron: Extracts gas claimed by Israel in the East Mediterranean, fueling Israeli apartheid and the climate crisis.
- HikVision: Installed high-resolution CCTV cameras used for surveillance of Palestinians.
- TKH Security: Provides surveillance technology used by Israeli police to entrench apartheid.
Grassroots Organic Boycott Targets:
Companies like McDonald’s, Burger King, Papa John’s, Pizza Hut, and WIX, which have openly supported Israel and provided donations to the Israeli military during the ongoing Gaza offensive. The BDS movement underscores the importance of context-sensitive boycotts that focus on a small number of companies and products for maximum impact. For more information on companies complicit in Israel’s abuses of Palestinian rights, resources like “Who Profits,” “Investigate,” and the UN database of companies involved in Israeli settlements are available.
See Israel Food Brands List: Top Israeli Food Brands: Which Brands to Boycott

The BDS movement remains unwavering in its mission to pressure corporations and institutions to cease complicity with Israel’s oppressive policies. By prioritizing targeted boycotts and strategic campaigns, BDS aims to send a powerful global message: accountability for supporting Israeli violations of Palestinian rights is imperative.
Supporters of the BDS movement are urged to strengthen targeted campaigns and boycott complicit companies to maximize their collective impact and contribute to the pursuit of Palestinian liberation.
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